“For too long, the field of workforce development has been viewed as a lesser path – a means of providing basic job training to the unemployed and underemployed rather than a catalyst for lifelong career advancement. This perception is rooted in the origins of workforce development programs dating back to the New Deal era, when initiatives like the Civilian Conservation Corps focused on alleviating unemployment during the Great Depression. While well-intentioned, this narrow origin story has created a branding problem that persists to this day, undervaluing the transformative potential of workforce development and its alignment with education, career development, and ultimately, talent development more broadly.
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